The Best Nonprofit Videos of 2022
If you want to make a real impact in the world, creating a powerful nonprofit video is a great way to do it. In this blog, we'll show you the best nonprofit videos of 2022 and break down what makes them so good.
These videos captivate audiences through innovative storytelling, striking visuals, and concise communication, helping to educate and create awareness about their cause.
Take advantage of the chance to learn from the best nonprofit videos of 2022 and make a real impact. Let's dive in and discover the secrets to successful nonprofit videos!
Why Video is a Powerful Tool for Nonprofits
Videos are a game-changer for nonprofits. Why? They're the most engaging type of content on social media.
But these videos' magic is that they break down complex ideas using music, visuals, and storytelling to create engaging content that connects with the audience and inspires action.
It may look like they're all about emotional storytelling, but they're more like problem-solvers!
The Best Nonprofit Videos of 2022
These top nonprofit videos of 2022 encourage viewers to get engaged by highlighting the effect of nonprofit work, bringing attention to pressing social concerns, and inspiring action. We'll go from eighth to first on our list of top nonprofit videos.
8. The International Seed Federation
- At number 8, we have this video by the International Seed Federation, that explains their work in promoting sustainable agriculture and global food security. It highlights the importance of intellectual property rights for seeds, plant varieties, and associated technologies. This video encourages anyone who wants to learn about ISF's work and its impact on the seed industry.
7. Fundraising for MMC
- This animated explainer video promotes Makers Making Change’s services and highlights how their solutions can help nonprofit organisations raise funds more effectively. The video targets nonprofit organisations looking for effective fundraising solutions.
6. One Campaign - 20,000 Lives
- "20,000 Lives" is a mixed-media video by One Charity that combines animation and live footage. The video features a jazzy soundtrack, engaging visuals, and an energetic voiceover. It highlights how the Global Fund has saved over 44 million people from AIDS, tuberculosis, and malaria in the past two decades and can save another 20 million by 2026 if governments fully fund it this September.
5. Jack's Caregiver Coalition - Super Squad
- is a heartwarming and inspiring short animation highlighting the importance of support for male caregivers. With simple yet charming illustrations and smooth animation, this video delivers its message concisely and impactfully, showing how Jack's Caregiver Coalition can provide the necessary assistance and community for male caregivers.
4. Curriculum For Life
- Curriculum for Life is a beautifully illustrated and smoothly animated video highlighting the importance of preparing students for success and fulfilment in all aspects of life. The video empowers youth to develop essential skills for thriving in the modern world and offers free access to its transformative learning platform.
3. IOM's Diaspora Mapping Toolkit
- We're shamelessly including one of our videos in this list, but we promise it's worth it! The Diaspora Mapping Toolkit video presents a flexible approach to conducting diaspora mappings, helping decision-makers create more strategic and evidence-based policies. And, of course, it features beautiful character animation by our team at Leon! Animations.
2. Scouts - Squirrel Campaign
– In 2nd place, The Squirrel Campaign video is a fun and engaging mixed media production created for children, featuring a variety of high-quality animation styles and mixed media. The video promotes the Scouts' Squirrel program for 4-6-year-olds, encouraging young children to explore the world, learn about different cultures, and develop new skills through outdoor adventures and making friends. The video also highlights the programme's storytelling focus, providing a fun and immersive learning experience. With cute squirrel characters and hand puppets, the Squirrel Campaign video is an excellent example of a nonprofit video designed for children.
1. NYC H₂O - NYC Urban Water Cycle
Topping the list, NYC Urban Water Cycle is a non-profit animated video that educates people about New York City's water systems.
Created in collaboration with NYC H20, the video showcases how water travels from mountains to reservoirs and through aqueducts, supplying the city's 8.5 million residents.
The video highlights how New York treats wastewater and how precipitation affects the city's water cycle. The minimalist and informative animation is an excellent example of a non-sentimental video that explains scientific concepts with an accessible tone.
Classic Nonprofit Videos
Want to see more examples? Check out these successful nonprofit videos that we draw inspiration from the past ten years:
The Girl Effect - The video aims to empower adolescent girls in developing countries by highlighting the positive impact they can have on their families, communities, and countries if they are given the opportunity to succeed. With over 2.6 Million views, this movement brought attention to girls' critical role in building a more just, equitable, and prosperous world for everyone. From the very beginning, the video's unique artistic style stands out. The attention to detail is evident in every frame, as the illustrations seamlessly blend with the stick figures, creating a cohesive visual narrative.
IOM - Sexual Violence - IOM's work on sexual violence has significantly impacted its audience, helping to provide support and services to survivors, raising awareness about the issue, and advocating for change. The organization is helping to create a safer and more just world for everyone by responding to sexual violence.
Peak Oil Wars - This animated video from 2012 still stands the test of time. The video explains the potential for conflict and instability that may arise due to dwindling global oil supplies. The theory suggests that as oil supplies become scarce, nations may become more aggressive in pursuing remaining reserves, leading to conflict and instability.
Seeing Clearly (minimalist video) - This video sheds light on the impact of cataract blindness on people's lives. It's part of a wider campaign encouraging employers worldwide to provide their employees with regular vision tests. With 1/3 of the world's population not having access to glasses, this factor contributes to cataract blindness.
School of Life Series - The School of Life TV is a successful YouTube channel that covers philosophy, psychology, and self-improvement through practical insights and 2D animated videos. Each video appears to feature a different animator, yet most of them have garnered over 100,000 views!
What Makes a Great Nonprofit video?
So you want to create a nonprofit video that hits like a ton of bricks? Well, it's not all about the fun and games. You must tell a story that grabs your audience emotionally and moves them to action.
And make people UNDERSTAND a cause or idea. Remember the magic of a nonprofit video: it's a superpower that can make viewers feel something so substantial they'll be itching to help.
How to Create a Great Nonprofit video
Creating a nonprofit video takes effort, but it's worth it! Follow these steps to get started.
1. Know your audience and what you want to say. Who are you talking to, and what do you want them to feel? This will help you create a video that speaks directly to their location.
2. Consider commissioning a professional script or copywriter, especially if they have experience working with nonprofits. These experts can help you create a snappy, effective message that resonates with your audience.
3. Choose your style, whether it's live-action or animated. Pick the one that fits your message best and gets your point across. Take our video at Leon! Animations about IOM's Strategic Results Framework or iDiaspora Platform Sign-up Campaign as an example!
4. The final step comes with the magic of editing your video and adding some flair. Trusting a professional voiceover artist for your narration and matching it with royalty-free soundtracks can take your video to the next level!
Nonprofit Messaging with Leon! Animations
Collaboration is key, and that's no cliché. It's essential for creating successful nonprofit videos. If you need assistance, turn to experts like us at Leon! Animations, who specialise in producing nonprofit videos.
Leon! Animations stand out from other studios for three reasons. First, our process is easy and affordable, making it simple for non-profits to create effective videos.
Second, our team has over ten years of experience working with great non-profits, so we know how to deliver results.
And last but not least, our videos are known for being practical and delivering the message our clients want to convey. Our objective successes speak for themselves!
We surpassed 1500 sign-ups for our iDiaspora project, and our video for the Royal Society and the National Academy of Sciences gained 500,000 views on YouTube explaining climate change in 60 seconds.
Boosting Nonprofit Video Impact with Promotion
Get ready to make your nonprofit videos go viral! Don't just create and forget about them; give them the attention they deserve.
When making your nonprofit video go viral, sharing it on social media and emailing it to your supporters can help!
But, if you don't have many followers, paying for video ads on platforms like Facebook or YouTube can help get your video in front of a wider audience.
So, make the most of your video by using it in presentations and events to engage your audience and raise awareness of your cause.
Track views, likes, and shares, and use the feedback to make even more amazing videos that will make everyone want to support your cause!
Best Videos, What's Next?
The best nonprofit videos of 2022 showcase the power of videos in communicating and inspiring action for different causes.
From promoting sustainable agriculture and global food security to raising awareness about New York’s water cycle, these videos highlight the importance of causes and the impact of nonprofit organizations in addressing social issues. And whether it's promoting effective fundraising solutions or breaking the cycle of poverty and homelessness, these videos demonstrate the significant impact that can make in creating a better world. With these patterns, nonprofits can create compelling content that stands out and drives positive change.
