Charity Video Benefits

How Can Video Help Your Charity Achieve its Goals?

18 Benefits of Charity Videos

How Can Charity Videos Help You Achieve Your Objectives?

A gift-wrapped clapperboard bursting with benefits, symbolising the magic of charity explainer videos

Unwrap the Benefits of Charity Videos

At Leon! Animation Studio, we’ve seen charities unlock incredible results:

300,000 app sign-ups for the NHS

500,000 viewers for the Royal Society

2,000 new members for iDiaspora

Save time with explainer videos. Boost donations. Engage younger audiences. The benefits are endless.

Our animation company has identified 18 ways video can transform your charity’s impact.

And honestly? We could’ve added many more 😉

Ready to see how our animation services can work wonders for your nonprofit?

Hand holding a stopwatch

1. Save Time

A charity explainer video is the perfect elevator pitch.

Hand dropping a coin into a box with a heart

2. Increase Donations

Videos make campaigns 15-85% more effective.

Hand presenting a glowing charity logo

3. Brand Recognition

Remind people of your charity with regular videos.

Heart and brain connected by a wire

4. Emotionally Connect

Create an emotional connection with storytelling videos.

Target with social media icons and megaphone

5. Targeted Video Ads

Target specific audiences on Facebook, YouTube and IG.

Make your content accessible with video and closed captions

6. Accessibility

Make your message accessible with video and closed captions.

"I Highly Recommend Leon!"

Leon!’s exceptionally high-quality videos helped us reach our target of 1,500 members, and we’re now getting closer to 2,000 users! I highly recommend Leon!
— Veronica Uribe-Kessler (iDiaspora nonprofit)
veronica uribe kessler
Group of kids and pet cats celebrating

7. Youth Engagement

Engage younger viewers with simple, bite-sized videos.

Magnifying glass over charts and data

8. Analyse Stats

Easily analyse your video’s performance.

Elephant, cat, and person communicating

9. Internal Videos

Communicate clearly with staff and volunteers.

Eye, symbolising preference for visuals in explainer videos

10. Visual Preference

Visuals are processed 60,000 times faster in the brain than text.

Hand pressing a share button, symbolising social media-friendly explainer videos

11. Easy-To-Share

Videos are quick and easy to share in social media.

Magnifying glass and SEO text, symbolising optimised videos for better search rankings

12. SEO

Use optimised video content to enhance your charity’s SEO.

“A Round of Applause 👏”

The explainer animation got a round of applause at it’s first screening. It’s really engaging and helpful summary of our new strategy.
— Eloise Parfitt (Guy's and St Thomas' Hospital)
Eloise Parfitt from Guy's & St Thomas' communications team
Puzzle pieces, symbolising simplification in explainer animations

13. Simplification

Simplify complex research, ideas and concepts.

Envelope with play button, symbolising explainer videos for email campaigns

14. Email Campaigns

Add video to your drip email campaigns and e-newsletters.

Leon! Animation Studio's lion in a suit giving a thumbs-up

15. Look Professional

Big, effective charities use video. You should too!

Books and graduation cap, symbolising explainer videos for education

16. Educate

Educate and inform audiences with your videos.

Globe with upward arrows and stars

17. Increase Reach

Increase your nonprofit’s reach worldwide using video.

Group selfie of diverse people and animals

18. Humanise

Humanise your charity with personable videos.

"We’d 100% Recommend Leon!"

Our experience from start to finish was fantastic and we were really happy with the end result. We’d 100% recommend the Leon! Animations team and work again with them in the future.
— Johanna Cronin (Trust for London charity)
Johanna Cronin from Trust for London charity

Got a Charity Video Idea?

Share it with us, and our animation studio will roar back with a quote ASAP!