The Best Non-Profit Videos of June 2024
In this blog, we are going to explore some of the standout examples this June 2024 that resonated with audiences, sparking conversations and inspiring action.
6. Walk to End Alzheimer's Through the Years
The Alzheimer's Association video "Walk to End Alzheimer's Through the Years" is a nonprofit video that employs a slideshow type of video that uses bold typography and a vibrant purple and yellow colour palette to highlight key milestones and achievements of the event.
The video starts by showcasing the Memory Walk in 1989, followed by a significant milestone in 2011 when the event was rebranded as the Walk to End Alzheimer's, raising $42 million.
The visual style combines text overlays with dynamic images of participants, creating an engaging narrative.
The use of large, bold numbers and text, such as the $1.3 billion raised, emphasises the scale of the fundraiser.
The video concludes by highlighting the Walk to End Alzheimer's as the world's largest fundraiser for Alzheimer's care, support, and research, attributing its success to the millions of participants and teams over the years.
5. Why are our gadgets still manufactured with electricity from polluting fossil fuels?
Greenpeace International, in collaboration with the City University of Hong Kong, has produced a nonprofit explainer video titled "Why Are Our Gadgets Still Manufactured with Electricity from Polluting Fossil Fuels?".
This video addresses the environmental impact of the electronics manufacturing industry by projecting a future scenario set in 2030, where despite advancements in artificial intelligence, it highlights the escalating environmental crises, such as rising sea levels, intensified storms, and forced migrations due to climate change.
The animation employs a whiteboard hand-drawn style, combining clear illustrations for the storytelling. Interestingly, the video uses an AI-generated voiceover, adding a layer of irony to the message as it critiques the tech industry's environmental impact.
4. Age Loud Campaign
Amnesty International has launched a nonprofit video campaign titled "Age Loud" This campaign aims to amplify the voices of older individuals whose rights are often overlooked.
The video begins with the statement "We are born loud," accompanied by calming piano melodies, it showcases footage of various young ages, from infancy to childhood. It then transitions to teenage and adult activities such as skateboarding, partying, and everyday tasks, highlighting a diverse range of people from different backgrounds and ethnicities.
The video addresses the reality many face in older age, where societal pressures often force them to "turn down the volume," resulting in their voices being silenced and their rights being ignored.
Concluding with scenes of elderly individuals, the music shifts to an upbeat tempo as the video promotes the "Age Loud" campaign, encouraging society to raise the voices of older people, listen to those who are often unheard, and advocate for their human rights.
One user expressed their gratitude for this campaign, commenting “Important campaign, thank you!”
On a side note, we're curious if all the footage used was stock video. Creating such from scratch would be extremely expensive, whereas using stock footage can be a cost-effective solution. For more insights on producing nonprofit videos on a budget, you can check out our Nonprofits on a budget blog.
3. The Power of ONE
ONE Campaign has recently posted a nonprofit campaign video titled "The Power of ONE," which highlights the strength found in unity and collective action.
This campaign, voiced by long-time ONE Ambassador Danai Gurira (best known for her starring roles as Michonne on the AMC horror drama series The Walking Dead), emphasises the importance of coming together to combat extreme poverty and preventable diseases by 2030.
The video opens with the phrase, "There is power in numbers," setting the tone for the message about the collective power of unity. It stresses that when people come together as one, they can make the world take notice and act against injustice and inequality.
The scenes depict diverse individuals looking up at a mesmerising flock of birds forming the word "ONE" in the sky.
The narrative celebrates 20 years of the ONE Campaign's effort and urges viewers to stand up, use their voices, and contribute to making the world a better place.
2. Greater than the Sum: Women's Health
Gates Foundation presents a nonprofit video titled "Greater than the Sum: Women's Health," from their new series “Greater Than the Sum”, showcasing the transformative power of women's economic empowerment.
The video features Dr. Stellah Bosire, a Kenyan doctor and lawyer, who has developed a program that bridges the gap between health and economic power.
It highlights the impact a woman can have when she gains economic power, not only uplifting herself but also her entire community.
The video incorporates short animated clips, such as at the one-minute mark, where Dr. Bosire recounts her story of doing casual labour and selling drugs to make ends meet.
The animation style here uses simple, hand-drawn characters against textured backgrounds, giving a raw and authentic feel to her narrative.
1. Are we all breathing badly?
The Royal Society is the oldest continuously existing scientific academy in the world. In their video "Are We All Breathing Badly?" author James Nestor explains how improper breathing affects health, highlighting the benefits of nasal breathing, proper chewing, and slow breathing techniques to improve overall well-being.
The video employs a dynamic mix of bold, simplistic 2D graphics and animation to effectively convey its message.
Utilising a minimalist style with striking colours and simple shapes, the video makes complex scientific concepts about breathing easy to understand and visually appealing. Key numbers and facts are prominently displayed with engaging fonts and colours.
The animation combines realistic elements, like noses, with abstract, colourful backgrounds, symbolically representing the physiological aspects of breathing.
The diverse colour palette and depiction of various ethnicities add inclusivity, while animated overlays and transitions create a smooth narrative flow.
A user expressed their realisation from this video, commenting “Wow, I've been breathing since I was a baby, didn't know I was so close to death.”
Concluding June of 2024 For Nonprofits
June 2024 has showcased impressive nonprofit videos that used creative storytelling to drive meaningful conversations and inspire action, addressing environmental challenges, advocating for older individuals' rights, celebrating unity, and highlighting women's economic empowerment.
Join the conversation and share your thoughts on these inspiring videos.
What causes do you hope to see highlighted next? Contact us via email to support and amplify the incredible work of nonprofits worldwide.
