Best Nonprofit Videos of July 2024
We are going to dive into some best examples of nonprofit videos this past July 2024 that captured our attention and fueled audiences to take action.
6. Mother’s Touch Charity Video
“Mother’s Touch” is produced by the Bill & Melinda Gates Foundation and focuses on a groundbreaking medical technique called Immediate Kangaroo Mother Care (IKMC).
The video showcases how this method, inspired by kangaroo care, has revolutionised the treatment of unstable, preterm, and low birth weight babies in New Delhi, India.
By emphasising the importance of skin-to-skin contact between mothers and their newborns, this video highlights that the adoption of IKMC can lead to a significant reduction in neonatal mortality, saving up to 150,000 babies per year.
The production aligns with the Bill & Melinda Gates Foundation’s branding, using a storytelling and informative approach while combining live-action footage with animation which is consistent with their other content such as "Greater than the Sum: Women's Health" which we covered in our blog The Best Non-Profit Videos of June 2024
5. 10 Years of Bridging Science & Society Nonprofit Video
Celebrating the 10th anniversary of the CERN & Society Foundation, this nonprofit video produced by James Michael Pym showcases how this institution has bridged the gap between science and society over the past decade.
CERN, the European Organization for Nuclear Research, is renowned for its groundbreaking work in particle physics, and the foundation was created to extend the benefits of this research to the wider public.
It is a mix of live-action interviews and footage from CERN, highlighting the awe and inspiration that come from working in such a cutting-edge environment.
Through the video, viewers are introduced to various contributors who share their experiences and the impact CERN has had on their lives.
Key themes in the video include education, innovation, and the intersection of science and culture, as evidenced by the diverse projects and collaborations spearheaded by the foundation.
With testimonials, like one participant calling it "probably the best months of my life," the video effectively conveys the significance of CERN's work not just in advancing science, but also in shaping the future careers and aspirations of those who engage with it.
4. Heavy Periods Healthcare Animation
The NHS (National Health Service) is the publicly funded healthcare system of the United Kingdom, providing a wide range of medical services to residents free at the point of use.
Their video on heavy periods is an animated explainer designed to inform women experiencing heavy menstrual bleeding. The animation employs a simple, vector-based 2D style, using clear, minimalist visuals.
The video outlines the signs of heavy periods, potential treatments, and when to seek medical advice. It also emphasises the importance of keeping a symptom diary and highlights possible treatments such as anti-inflammatory medicine and hormonal contraceptives.
The video’s calm and professional female voiceover is paired with soft background music, which serves to maintain focus on the critical health information presented while having a clear call to action: contact a GP if heavy periods affect daily life, with additional information available via NHS channels.
3. What Is Measles? NGO Animated Video
Doctors Without Borders, also known as Médecins Sans Frontières (MSF), is an international humanitarian organisation that provides medical assistance to people affected by conflict, epidemics, natural disasters, and exclusion from healthcare.
They have recently posted a video titled “What is measles”, presenting the dangers of this highly contagious disease.
It uses minimalist, stark 2D animation style with a predominance of red and black to emphasise the severity of the disease.
The target audience is global, with a focus on raising awareness among people in regions with low vaccination rates, such as the Democratic Republic of Congo (DRC).
It incorporates a serious and informative female voiceover, underscoring the urgency of vaccination by highlighting statistics such as a single measles case can infect up to 90% of unvaccinated individuals and that in 2018 alone, over 165,000 people died from measles.
2. Shooting Mushrooms Into Space Nonprofit Animation
The TED-Ed video titled "Why are scientists shooting mushrooms into space?" has garnered significant attention, amassing 452k views and 20k likes.
TED-Ed is an educational platform that collaborates with educators and animators to create informative and engaging video lessons on a wide range of topics.
The video, narrated by Shannon Odell and directed by Denys Spolitak, explores the surprising discovery of fungi aboard the Soviet space station Mir and delves into how these resilient organisms could play a crucial role in future space colonisation efforts.
The video employs a 2D hand-drawn animation style, characterised by clean, minimalist lines and a muted colour palette that gives the visuals a somewhat retro, scientific illustration feel.
The art style conveys complex scientific ideas in an accessible and engaging manner. For instance, the depiction of fungi growing in space, shown as a green and black web-like substance corroding the station’s control panels, visually emphasises the threat these organisms posed to the astronauts and the station's integrity.
1. Pet Adoption PSA with Deadpool & Wolverine Nonprofit Video
The Best Friends Animal Society, a pioneering animal welfare organisation, teamed up with Marvel Studios to create a unique and engaging PSA featuring Deadpool and Wolverine. Deadpool (Ryan Reynolds) is a witty anti-hero, while Wolverine (Hugh Jackman) is a gruff mutant with retractable claws and rapid healing, both popular characters from Marvel Comics.
The video cleverly mixes live-action scenes from the upcoming "Deadpool & Wolverine" film with heartwarming footage of shelter animals.
The PSA, aimed at raising awareness about pet adoption across the U.S., blends humour with a touching message, such as an upbeat music and professional voiceover to add to its appeal, making the call to action—visiting bestfriends.org to adopt a pet—both clear and compelling.
The tone is playful yet sincere, capturing the essence of the Best Friends’ mission to end the killing of dogs and cats in American shelters by 2025.
With over 14,500 views in 28 days, the video resonates well with the audience, evident from enthusiastic YouTube comments like @conman_yt7999, who imagines Ryan Reynolds himself pitching this idea with his trademark enthusiasm.
Concluding The Best Nonprofit Videos of July 2024
From the heartwarming advocacy for pet adoption by Best Friends Animal Society, featuring Deadpool and Wolverine, to the Bill & Melinda Gates Foundation’s showcase of Immediate Kangaroo Mother Care, each video highlights the diverse and impactful ways nonprofits are making a difference.
If you loved reading this, be sure to check out our Best Nonprofit Animations of 2024 (So Far) blog.
Join the conversation, and let us know which causes you believe should be spotlighted next. Reach out via email to help amplify the vital work being done by nonprofits around the world.
